EA COO Peter Moore: 'We will do better'

EA is again in the running for worst company in America, based on a Consumerist poll. Polls like this should be taken for what they are: fodder for people with axes to grind or agendas to push. But EA COO Peter Moore thought it worthwhile to address the poll and acknowledge mistakes have been made.

"Are we really the “Worst Company in America?" he asked in an official blog post. "I'll be the first to admit that we've made plenty of mistakes. These include server shut downs too early, games that didn't meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this."

But he also pointed out that many of the reasons that the company was currently winning in the brackets were just silly, while one in particular was an issue that EA doesn't plan to change.

"In the past year, we have received thousands of emails and postcards protesting against EA for allowing players to create LGBT characters in our games. This week, we’re seeing posts on conservative web sites urging people to protest our LGBT policy by voting EA the Worst Company in America. That last one is particularly telling. If that's what makes us the worst company, bring it on. Because we're not caving on that."

He said company has done plenty of thinks right, such as the Battlefield 3, FIFA and it mobile offerings. But he also acknowledged some changes need to happen. "We can do better. We will do better."