GameStop pulls Deus Ex PC from shelves, Square Enix apologizes

Following yesterday's events, GameStop is now reportedly pulling PC copies of Deus Ex: Human Revolution from shelves entirely, though the retail giant is still honoring pre-orders and selling digital copies through its Web site. This comes just as Square Enix offers a public mea culpa for failing to let GameStop know that free OnLive codes were included.

Joystiq reports that an internal memo tells stores to pull all regular PC copies for recall to the vendor. The memo also notes that unfulfilled reserves should be taken care of from the back room inventory, and that returns will be given with a receipt. The memo actually directly mentions GameStop's development of a competing streaming service with Spawn Labs as the reason for the decision. Shacknews has contacted GameStop to confirm the memo's veracity.

Meanwhile, Square Enix has offered a press release, taking responsibility for failing to let GameStop know about the OnLive coupon offer included in new copies:

As part of Deus Ex: Human Revolution's boxed offering on PC, Square Enix included a third party coupon. GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies.

Square Enix invites gamers who want to purchase the PC version of Deus Ex: Human Revolution without additional coupons to buy the game at any one of over 4000 GameStop stores in North America or purchase a digital download copy online from www.gamestop.com.

An industry analyst says the GameStop's actions so far are "probably legal," and Square Enix's public apology reaffirms that. However, their aggressive tactics are certainly not doing the company any PR favors.