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Smash Bros Dev Criticizes Industry DLC Practices as a 'Scam'

Smash Bros director Masahiro Sakurai criticizes industry for selling unfinished products, and touches on authenticity of Smash Bros DLC.


Smash Bros director Masahiro Sakurai compared currently downloadable content plans to scamming customers, saying instead that the goal should be about "making the players happy." 

In an interview with the Japanese magazine Famitsu (translated by Source Gaming) Sakurai touched on various points concerning DLC, outside of Nintendo and Super Smash Bros.

“These days the 'DLC Scam' has become quite the epidemic,” Sakurai said. “Charging customers extra money to complete what was essentially an unfinished game.”

This argument of course, isn’t a direct attack against post-release content. It does, however, stand hard against the practice of taking content from the original game and locking it behind DLC paywalls. As the article goes on Sakurai even states that it is “the easiest way to make money." That hasn’t changed how things work behind closed doors at the Smash Bros developer’s office, though, as Sakurai made it clear that “the DLC we are releasing for [Smash] is authentic, developed only after we finished working on the main game.”

DLC has become more scrutinized in recent years, as triple-A games sometimes seem cut into parts for DLC before release. It has also become a growing trend for games everywhere to announce DLC before the main game even launches. Nintendo has been more cautious in its approach towards DLC, but Sakurai is definitely taking a stand for a more consumer-friendly approach on the whole.

Guides Editor

Joshua holds a Bachelor of Fine Arts in Creative Writing and has been exploring the world of video games for as long as he can remember. He enjoys everything from large-scale RPGs to small, bite-size indie gems and everything in between.

From The Chatty
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    April 24, 2015 9:10 AM

    Josh Hawkins posted a new article, Smash Bros Dev Criticizes Industry DLC Practices as a "e;Scam"e;

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      April 24, 2015 9:48 AM

      Says the company that backs Amiibos. LMFAO!

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        April 24, 2015 10:06 AM

        clearly the Amiibos were on disc already.

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        April 24, 2015 10:17 AM

        A one time physical purchase that supports now and future games, and after all is done, is still a collectible figure. Clearly worse than typical DLC. I'm not even a fan of Amiibos.

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          April 24, 2015 10:39 AM

          Do you guys even own Amiibos? You download crap DLC for games. The Amiibos only hold data for 1 game, you want to use one Amiibo for multiple games that save data to the Amiibo, your out of luck.
          Amiibos cost no less than the price of your first born for a "collectible" that has no articulation and is in artificially bloated price because of Nintendo's deliberate shortages.
          Skylanders and Infinity are 100 times a better value than this and that's from a die hard Nintendo fan.

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          April 24, 2015 11:30 AM

          If I could trade half of the crap DLC I've bought for games and get a cool statue out of it to set on a shelf, I'd be much more satisfied with it.

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            April 24, 2015 11:42 AM


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              April 24, 2015 12:39 PM

              yeah, i bought the 3 i did solely because they were cute statues, haha. kinda wanted to rep the 10 years of playing Marth in various smash and fire emblem games :P

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          April 24, 2015 11:46 AM

          A physical purchase that unlocks content ALREADY in the game, and produced in small numbers to create collectible hysteria. Clearly that's worse than typical DLC.

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            April 24, 2015 6:02 PM

            The "already in game" argument is so tired. But to each their own. I'm not a fan of DLC or collectibles. I own neither, unless it's real content.

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      April 24, 2015 10:29 AM

      I kinda feel that way about the paid Miifighter content.

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      April 24, 2015 10:54 AM

      This is why I do 90% of my gaming on my Wii U. It's the only console I have, as I don't like the bland corporate consoles from MS/Sony.
      The games are simply unmatched. You don't find games worth $50 anymore other than Nintendo and Valve. Valve has been incredibly lax lately, but for me the TRUE AAA space for PC is all them.
      The games I have for Wii U are fantastic and worth every cent. While most games in history may not be that much of a value, Nintendo has done it consistently.

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      April 24, 2015 12:53 PM


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