AMD expects 'performance advantage' on PC due to console partnerships

"Because it's our architecture there, it's easier to port the games. And because they're first developed on our hardware, there should be a performance advantage."

14

AMD has managed to become the chips supplier for both Xbox One and PlayStation 4. Because of this unique position, AMD VP Matt Skynner believes his company will have the edge when it comes to PC gaming. "Because it's our architecture there, it's easier to port the games. And because they're first developed on our hardware, there should be a performance advantage," he said. "They should run better on our hardware."

"Couple years ago when we saw how the console thing was gonna shake out, we thought how can we leverage this to a better Radeon gaming solution across other markets," Skynner told Forbes. While being the exclusive supplier for consoles will likely boost AMD's bottom line, it will also help their PC business, he argues. "So if we can create that performance advantage on the PC, from a graphics point of view, then we can give our customers a better gaming experience and grow our market share."

Rival manufacturer Nvidia bowed out of competing against AMD, saying "we didn't want to do the business at the price those guys were willing to pay."

From The Chatty
  • reply
    September 18, 2013 7:00 AM

    Andrew Yoon posted a new article, AMD expects 'performance advantage' on PC due to console partnerships.

    "Because it's our architecture there, it's easier to port the games. And because they're first developed on our hardware, there should be a performance advantage."

    • reply
      September 18, 2013 7:08 AM

      Umm, they most have forgotten what NVidia said about these "partnerships". :)
      http://www.extremetech.com/gaming/150892-nvidia-gave-amd-ps4-because-console-margins-are-terrible

      Hey, its whatever, as long as I can play some great games I don't particularly care whats under the hood, its not like im an engineer or anything. My job as a consumer is to buy the games I like, not fuss over horse power of graphic cards.

    • reply
      September 18, 2013 7:54 AM

      In the end though, it matters more about the drivers; even for consoles. This was covered in another article like 2 weeks ago. I haven't kept up on the driver wars, but I thought Nvidia was winning on that front.

      • reply
        September 18, 2013 8:39 AM

        ^^^^^^^ Drivers have been the difference maker for awhile now. If AMD's partnership with console makers means that PC ports work better on AMD cards out of the box, than I might look at Radeon. Might.

        • reply
          September 18, 2013 8:45 AM

          You know AMD has been in consoles for 7 years now?

          • reply
            September 18, 2013 9:06 AM

            Well then nevermind.

          • reply
            September 18, 2013 9:11 AM

            But not so aggressively joined as they will be going forward. And the partnerships to this point have not really led to better/more stable PC versions on AMD cards as far as I know.

    • reply
      September 18, 2013 9:03 AM

      [deleted]

    • reply
      September 18, 2013 9:08 AM

      Didn't happen last gen, what is different now?

      • reply
        September 18, 2013 9:33 AM

        PS3 had an Nvidia chip. The big difference now is that ALL 3 consoles have AMD chips.

        • reply
          September 18, 2013 9:49 AM

          PS3 had an Nvidia GPU. No console was x86 based. No console used an AMD processor. I doubt AMD will be beating intel, but at the very least cross-platform will be optimized for newer amd apu's sharing similar architecture. It might mean games don't perform as poorly as they do now when comparing similar chip levels.

      • reply
        September 18, 2013 1:44 PM

        it did happen sometimes that there were games tilted towards Nvidia hardware. Planetside 2 is the most recent one I can think of.

    • reply
      September 18, 2013 10:12 AM

      I predict AMD will release a fast card. Then Nvidia will release a slightly faster card. Then AMD will release a slightly faster card. This pattern will continue until the heat death of the universe.

      • reply
        September 18, 2013 12:26 PM

        AMD and Intel will join forces to build a heat sink capable of preventing that from happening.

      • reply
        September 18, 2013 1:41 PM

        Then Valve declares the future is Linux, and AMD throws themselves off a cliff.

    • reply
      September 18, 2013 12:19 PM

      Hmm I doubt it, don't get me wrong this be great if it really happened but I doubt it. I wish AMD luck on their new cards and hope they own for we will all benefit.

      If anything both Nvidia and AMD will benefit not just AMD cards fromt eh Xbox1, WiiU and PS4. Since AMD cards on the PC really just take advantage of the DX API and OpenGL they don't really have anything special like what Nvidia at all. Nvidia has be pimping for a very long time new PC only features and doing a great job of adding PC extra features : 3D Stereo driver level, rad new AAs, SLI AA, vsync SLI, adaptive vsync, Physx/CUDA, Special SLI features, AO @ driver level, etc etc.

      We shall see but AMD has kept things generic and have not adding anything extra thus far. Sure there was the cool TressFX which was pimp but that was not AMD only(hats off to them btw). Actually why is TressFX not in every game now? Is there anything more from AMD in regards to DirectCompute for devs, I really hope so?

      Unless AMD has a crazy Physx/GPU effect SDK/framework on the Xbox1 and PS4 that we don't know about that is about to drop on the PC seen I don't think it matters specifically to AMD.

      We shall see. One thing is for sure PC ports will own regardless on all GPUs on the PC that is for sure, good times ahead not that they are not already.

      • reply
        September 18, 2013 12:25 PM

        Compute shaders are significantly more powerful on amd gpu's right now, unfortunately this is marred by horrible driver issues on windows, which means you have to jump through hoops and hacks to make them even work, nvidia is much better in this regard driver wise. This shouldn't matter much on consoles though which means you will probably see some pretty creative uses for compute shaders, that will over time as ati cleans up their shit due to necessity mean a boon for amd users on pc as well.

    • reply
      September 18, 2013 12:44 PM

      It is wishful thinking. Especially in 2-3 years when PC graphics will be significantly more evolved at the hardware level.

    • reply
      September 18, 2013 12:46 PM

      Ok, I'm not a graphics card expert, but that doesn't make sense to me when there are libraries and layers to go through. The console hardware won't port directly to a graphics card or vice versa. This sounds like marketing fluff.

    • reply
      September 18, 2013 12:46 PM

      lol

    • reply
      September 18, 2013 1:02 PM

      Seems like no one is thinking about the unified architecture being used for PC. There's an advantage Nvidia can't get any time soon, Intel might but their GPUs don't compete.

      • reply
        September 18, 2013 1:33 PM

        Need an OS to support that unified architecture though.

        • reply
          September 18, 2013 1:47 PM

          Are you sure? Don't all integrated GPUs use main system memory as well? You'd think the driver would hide most of the details.

          • reply
            September 18, 2013 2:00 PM

            They reserve the memory yes, but that is not the same as unified memory access from multiple processors.

        • reply
          September 18, 2013 1:48 PM

          Why wouldn't it be supported? Ofcourse it'll probably take a while but why would eg Microsoft decide against it? They do want better hardware.

          • reply
            September 18, 2013 1:53 PM

            Why don't they fix DirectX so it's not horribly drawcall limited, who the fuck knows, but they don't.

    • reply
      September 18, 2013 1:27 PM

      AMD expects 'to barely stay in business' due to console partnerships.

Hello, Meet Lola