It now appears that both titles will soon see its stream of DLC come to an end.
In a post on the official DJ Hero website entitled "Guitar Hero Franchise Update FAQ," the site tackles a few inquires regarding the cancellation of a new Guitar Hero and the slimming of the entire Activision Blizzard music game business.
One question--"Are you still going to make new DLC for Guitar/DJ Hero?"--offered this response:
We will release the previously announced DLC track and mix packs for February, but--unfortunately--we will not be able to release new DLC packs beyond what we already have.
The FAQ goes on to explain that rapid declines in the music genre over the last two years have overshadowed the demand for products, such as Guitar Hero and DJ Hero. "Unfortunately, based on current demand, we simply cannot continue to profitably make these games given the considerable licensing and manufacturing costs," the post says. The post reassures fans that both games will still be supported by Activision Blizzard customer service as will its existing DLC. Both titles will also continue to be sold in stores.
Due to the cuts made to Activision Blizzard's music business, "approximately 500 employees" throughout the company will lose their jobs by March 31, 2011.
In a Form 8-K report, Activision Blizzard notes one developer will be shut down due to the music game related restructuring plan; however, the publisher declined comment when Shacknews inquired which developer would be shuttered.
Did they really have to wait until AFTER the dead cat bounce of the plastic peripheral music game genre to do this? At least there's Rock Band 3 with the Fender pro guitar, right? Right?!