Bing Gordon to Receive AIAS Lifetime Achievement Award

The Academy of Interactive Arts & Sciences (AIAS) has announced that Bing Gordon will receive its Lifetime Achievement Award. Gordon began working for the marketing department at Electronic Arts in 1982, and eventually became Chief Creative Officer at the company. He has since joined Kleiner Perks Caulfield & Byers and helped guide investments in the burgeoning market of social gaming.

Gordon is credited for key marketing trends, such as his development of the EA Sports brand, which are still in use today. He also serves as a director at, holds the industry's first endowed chair in game design at the USC School of Cinematic Arts, and is a trustee of the Urban School of San Francisco.

The award will be presented by Microsoft's Don Mattrick at the 2011 D.I.C.E. Summit on February 10 in Las Vegas. Previous Lifetime Achievement Award winners include the ESA's Doug Lowenstein, Nintendo's Howard Lincoln and Minoru Arakawa, and Sony's Ken Kutaragi.

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