Lord of the Rings Online Revenues Have Now Tripled Since Going Free-to-Play

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Having stated in October 2010 that revenues had doubled for The Lord of the Rings Online after moving to a free-to-play model, developer Turbine has revealed that its Tolkien MMORPG now rakes in triple the amount it did under a subscription model.

"This year--it's still early, it's only been a couple of months--monthly revenue's tripled for us," director of communications Adam Mersky Mersky said on the Ten Ton Hammer podcast (via Gamasutra), "which is obviously making us very happy."

"We're getting a ton of new players in and the game feels alive and vibrant," said executive producer Kate Paiz. "This really echos a lot of what we see throughout the entertainment industry in general," she added. "It's really about letting players make their choices about how they want to play."

The Lord of the Rings Online launched in April 2007 with the typical MMORPG monthly subscription fee of $15. The game went free-to-play in September 2010, supported by microtransactions for items and contents plus optional premium subscriptions.

What's not revealed, though, is how much costs have increased since the switch, as players who choose not to pay anything still use up resources. Considering how pleased Turbine sound, though, one imagines that it's not enough to stop the game from being a tidy little earner.

A new LotRO expansion pack titled 'Rise of Isengard' is in the pipeline for 2011.

Turbine had previously made its Dungeons & Dragons Online free-to-play, where the company even saw a rise in the number of subscriptions under the new model.

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From The Chatty
  • reply
    January 7, 2011 8:06 AM

    Good, it couldn't have happened to a nicer bunch of devs :) If anybody is interested in playing with the shack, we are Ghosts of Gladden Fields on Silverlode server. It seems a bunch of people are taking a break for Cataclysm, but they'll be back. They always come back :P

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      January 7, 2011 8:22 AM

      I haven't really felt the urge to come back, although I am kinda between games at the moment.

      It's good that they are making money, even though some of the ways they did it were annoying.

      They got my $10 from buying the boxed Moria, but that's it. I got $10 worth of fun from it, and can go back any time.

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        January 7, 2011 8:26 AM

        You also did 1-50 in less than a month man :P That's a lot of content to smash into 30 days!

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      January 7, 2011 8:24 AM

      Nice, I started 2 characters on that server, Ill have to keep my eyes open for you guys.

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        January 7, 2011 8:26 AM

        Try /who gladden should bring anybody up who is playing at themoment.

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          January 7, 2011 8:33 AM

          thanks, I'm still learning all that LOTRO has to offer

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      January 7, 2011 8:44 AM

      I'd like to come and play with you all. I'm finding myself more interested in the lore of WoW than the actual game play. I'm sure Lotr has alot of lore. I used to play on Moringthaw, many great memories from Turbine.

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        January 7, 2011 8:53 AM

        Lotro has the best story of any mmo by far, hell it's better than a lot of single player games.

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          January 7, 2011 9:49 AM

          I agree.. I havn't played LOTRO since I went VIP (stupid me, lets pay money every month and not play... what is this WoW? heh) but when I was playing, the story and the lore ... as well as the beautiful scenary thanks to the dx11 updates and high res textures... just blew me away.

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        January 8, 2011 8:56 AM

        I LOOOOVE exploring in LotRO! Meeting the NPCs; seeing the Fellowship off! Coming across Bert, Tom, and Bill, totally by accident. Hissing at bill Ferny's house everytime I go by! And MORIA! Khazad-Dum at last!
        I'll mention here the story in Rolemaster where our 8 man squad, looting the Moria Treasury, ran into the Balrog. He killed us 14 times. Then we left.