47 Million Nintendo DS Handhelds Sold in USA

Nintendo has celebrated the start of a New Year by announcing its latest two sales boasts--or "sales milestones," as it likes to call them--for the DS handheld and Wii.

The first boast is that the Nintendo DS family--all the way from regular DS to DSi XL--has together now sold over 47 million units in the US alone, which the company says "makes Nintendo DS the nation's best-selling video game system of all time."

The second "milestone" is that 2010 was the third year running when the Wii sold more than 7 million consoles. This is, we're told, "a feat never before accomplished in the history of video games by a home console." While this is not a "milestone" often trumpeted and we suspect Nintendo created the category so it might include a second figure in its latest annual milestone boast-o-rama, it's impressive none the less.

"When we look back at 2010, we see consumers time and again turning to the value and enjoyment of our products," Nintendo of America president Reggie Fils-Aime said in the annoucement. "When we look ahead to 2011, we see new portable technology and more great Wii games that need to be seen to be believed."

That new portable technology is, of course, the Nintendo 3DS--a handheld which creates stereoscopic 3D images without silly spectacles. It's slated to launch in March. While the US price has yet to be revealed, in Japan it'll cost the equivalent of around $300. Images of a supposed 3DS fresh from the production line recently surfaced.

From The Chatty
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    January 4, 2011 8:18 AM

    This is why I don't understand the argument that the 3DS won't do that well. Sure, iOS games may have taken some of the casual gaming market away from the DS, but if the 3DS sells half as many units as the DS and they actually have some better way to prevent piracy this time....wouldn't it still be a HUGE success?

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      January 4, 2011 8:38 AM

      As long as it's fun and the 3d is good it should be.

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      January 4, 2011 8:42 AM

      Obviously they need better piracy prevention, the big issue, however, will be price, at least in the beginning.

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      January 4, 2011 8:45 AM

      As an iPhone user and learning-to-be developer, I think the reasons people say that iOS devices will take over are the following:

      - Some people want total convergence in all their devices. So, a PDA and a phone were too much - now we have smartphones that do both. So, a PDA, phone and gaming device is way too much - one device that does it all is desirable.

      - Some people can't draw a distinction between the kinds of games which will work on phones and the kinds of games which will work on handhelds like the DS. Games on the phone need to load fast and be capable of being shut off in a microsecond - like when a phone call comes in. Smartphones don't have buttons (well, iOS devices don't) and this really does hurt some games. Phone games can't rely on sound as part of their operation and expect to sell well.

      - Some people view Nintendo handhelds as toys. I'm a huge Nintendo nerd and when I first heard that the Unreal engine probably won't compile for the 3DS my first thought was "of course not, it's a fucking toy!"

      - Nintendo's never had serious competition in the handheld space before. The strongest competitor they've ever had is the PSP and they're *only* outselling it 2:1. So the idea of 100 million iOS devices out there when this thing launches might be something to consider.

      - Companies have been known to get screwed when they misjudge their competition. Commodore thought their only competition was from Apple. They ignored Nintendo and Sega. Nintendo has to take iOS seriously as a competitor.

      But yeah the 3DS will sell a metric shit-ton no matter what, if for no other reason than momentum alone.

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      January 4, 2011 1:19 PM

      The guilt combined with the staggering inconvenience of trying to pirate any DS game made in the last year has turned me into an honest consumer.

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      January 4, 2011 1:21 PM

      iOS games will never have Pokemon, so they'll never be able to extinguish Nintendo handhelds.

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