Due out in the third quarter of 2010--a.k.a. between July 1 and September 30--3DMark 11 has been "designed to measure the performance of DirectX 11 gaming PCs" and "uses a native DirectX 11 engine created in-house," with a free version due upon launch.
The announcement was paired with screenshots and a trailer from a work-in-progress version of 3DMark 11's "Deep Sea" tech demo, which features volumetric lighting, tessellation, post-processing and an "original composition" of music:
"A free edition that allows unlimited runs will be available."
YAY! And a smart move. :)
Great! I always said, "Create a game division and use that to fund your FREE benchmark tool, and then use that tool to promote your games."
Actually, when I said it it came out more like, "Fuck you, Futuremark -- I'm not paying for a program that will tell me how awesome I know my computer is!"