Microsoft 'Not Anywhere Close' to Simultaneous Digital, Retail Launches

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Though sales of digitally distributed games are quickly increasing, and the impending launch of Microsoft's Games on Demand store, Microsoft says that it will likely be some time before new games are released digitally and in retail stores on the same day.

"There are a lot of complex issues to deal with here, especially if you start talking about day-and-date release with retail availability--which is not something that we're talking about at all, today," said Microsoft VP Shane Kim to Fastcompany.

"And publishers have to do some technical work in order to enable this," added Kim. "But when it comes to us saying we want Games on Demand to enable day-and-date release of new titles, then there's certainly a lot of work we would need to go through."

When it comes to that "work," it seems that handling the transition without upsetting retail partners may be a large part of the process.

"We're not anywhere close to that world today," reiterated Kim. "We have great relationships with the retail channel--they're important partners. We sell a lot of hardware and software through retail channels. We have to be smart about how we approach this business."

From The Chatty

  • reply
    July 30, 2009 7:08 PM

    "We're not anywhere close to that world today," = "We don't want to"

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      July 30, 2009 7:20 PM

      yup. what would sell consoles if there wasn't a large rack of "i must have this!" games sitting next to the console.

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      July 30, 2009 7:40 PM

      Yea.. have you seen the new customer services prices?...
      with some of the enterprise/Customer service pricing you can go to the store and buy yourself a new computer.. or server..

      I'd rather just ask on a blog before paying to hear.. "i don't know"

      people keep their wallets and life documents on their microsoft OS.. just to hear.. can i have your credit card number because your 30 day warranty is over... with ppl whole life on their system makes no difference to microshaft..


      thats kinda like callin the police and being told yr not a valued customer....

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        July 30, 2009 10:45 PM

        that's pretty standard enterprise practice. How do you think companies like Redhat make money? Or IBM? It's not from selling software...

        If you want to see some fun enterprise contracts check out Oracle and SAP.

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      July 31, 2009 1:52 PM

      Are you insane? Of course they do. They just don't want to tip gaming retailers off until they're ready to push them off the boat once and for all.