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Game Sales Overtake DVD, Blu-ray in 2008

Global video game sales in 2008 brought in more than global DVD and Blu-ray sales combined, according to worldwide marketing researcher Media Control GfK.

The worldwide video game market grew 20%, now at $32 billion, while Blu-ray and DVD sales were down 6%, bringing in $29 billion. In all, "retail sales of packaged home entertainment" were up 6% in 2008, to $61 billion, reports Video Business.

While GfK's figures did not include rental revenue, it is not known if they account for hardware sales. U.S. game sales were said to surpass DVD sales in 2007, so long as video game hardware was included and the sales of DVD playback hardware wasn't.

The Entertainment Retailers Association had previously estimated that UK game sales would surpass those of DVD in 2008, even with hardware taken out of the equation.

Chris Faylor was previously a games journalist creating content at Shacknews.

From The Chatty
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    January 26, 2009 10:36 AM


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      January 26, 2009 11:03 AM

      true, but that's not the point here, it's all about dollar amounts, if anything it just means that the games industry is more efficient. I do however think that video rentals should be included as there is a huge market in rental stores and netflix/blockbuster online services where as I don't think games have nearly as strong of a rental market.

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        January 26, 2009 11:26 AM

        then why are game studios closing left and right and movie studios print money??

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          January 26, 2009 11:30 AM

          Well I think for one think when a movie is made they hire a bunch of people for X amount of time that are union people or in SAG or whatever it is, then the movie finishes and they get rid of everyone. It goes in cycles. Where a game studio instead hires people and keeps them even in between projects. So a game studio probably burns more money between projects than a movie studio. But I am just making some guesses here. It is probably like 10 different reasons. Games are riskier, the people who make them are much worse at general business.

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          January 26, 2009 12:39 PM

          Movies have many more avenues for generating sales. First you release the movie to the theater and make some money there. Then you release it to DVD and BluRay and make more money. Then there's the sound track. Then sell toys and memorabilia. Finally, you license it to HBO and milk reruns for years.

          With a game, you sell the game... and it either sells or doesn't. (Except WoW where you can turn your character into a figurine or whatever)

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          January 26, 2009 8:24 PM

          There are quite a few movie studios that have bit the dust over the past few years.

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          January 26, 2009 9:51 PM

          I didn't realize movie studios were printing money. I was actually under the assumption they may very well be doing poorly. I do not follow the movie industry at all, so I certainly hope you do, or else that means you're just making crap up.

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