Valve: 'Pirates Are Underserved Customers'

How does Valve deal with PC piracy? According to Valve director of business development Jason Holtman, it gives them what they want--and makes a lot of money doing it.

"Pirates are underserved customers," said Holtman today during a speech at the Game Business Law summit, according to GameDaily.

"When you think about it that way, you think, 'Oh my gosh, I can do some interesting things and make some interesting money off of it.'"

Holtman used Valve's success in the Russian market as an example of how piracy can be reduced by simply selling the pirates what they want--when they want it.

Explained Holtman: "Russians are reading magazines and watching television--they say 'Man, I want to play that game so bad,' but the publishers respond, 'You can play that game in six months...maybe.' "

After ensuring that its products launch simultaneously in Russia, Holtman said that Valve's piracy rates in the territory "dropped off significantly."

From The Chatty
  • reply
    January 19, 2009 11:57 AM

    i think the next issue, from what i've heard, is to have more reaslistic prices outside north america

    • reply
      January 19, 2009 11:58 AM

      that's not up to them a lot of times

      • reply
        January 19, 2009 12:09 PM

        Yep. Its the publishers who set prices.

        COD4 was priced at $50 USD when it came out on steam, and being an Australian during a time when the Aussie dollar was sitting in the high 90's, this was a good op compared to player over $100 retail. So imagine my irritation when Activiosn realised their 'mistake' and decided to put the Australian steam price in line with our retail price, a complete fucking rip off.

        Needless to say, thats one game I won't get till it hits the bargain bins.

        • reply
          January 19, 2009 4:29 PM

          haha that pissed me off too. i was about to buy it for the 50 usd then it got jacked :(

          • reply
            January 19, 2009 6:31 PM

            Same. I didn't buy it due to them localising the price. Hope that doesn't become the norm.

      • reply
        January 19, 2009 12:23 PM

        Seems like valve has the money to self publish I assume which would give them that control. If they choose not to I don't know why.

        • reply
          January 19, 2009 12:36 PM

          tariffs, excise taxes, whatever, take your pick

    • reply
      January 19, 2009 12:00 PM

      True, most of the games are 50€, which is pretty much for digitally distributed game...

Hello, Meet Lola