Analyst: 'Nintendo Saved Christmas'

EEDAR games industry analyst Jesse Divnich believes that Nintendo's strong holiday sales were the only reason the industry avoided the full effects of the current economic recession.

"Simply put, Nintendo saved Christmas," proclaimed Divnich in a research note today.

"Nintendo Wii and DS software unit and dollar sales will account for over 50 percent of all games sold in December. Without these sales, the industry would have likely felt the full wrath of the recession."

Added Divnich: "We believe their simple-to-use design, cheaper and wider variety of software titles, and the 'hot effect' [already] in place on both systems all played a role in driving both the Wii and the DS to the top of their segments."

The full NPD sales lists for the month of December have not yet been released. EEDAR's expectations were released in a handy chart (above).

Filed Under
From The Chatty
  • reply
    January 12, 2009 5:24 PM

    So the Wii is doing well?

    • reply
      January 12, 2009 5:26 PM

      It's not quite met expectations and they're laying off 30% of their staff

      wait, Nintendo? Oh I thought that said Edios, I forgot, good sales are a good things when we're talking about Nintendo.

Hello, Meet Lola