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Take-Two Settles with Chicago Transit Authority, Future M-rated Game Ads Banned

The Chicago Transit Authority will reinstate the Grand Theft Auto 4 ads that it pulled from Chicago buses back in the spring, but after a short run the CTA will no longer accept ads for M-rated games.

A settlement was reached only recently after publisher Take-Two sued the CTA for breach of contract over the incident before the game was released in April, reports Chicago Breaking News as noticed by GamePolitics.

Under the settlement, Grand Theft Auto 4 ads will appear on Chicago buses for the next six weeks. Other terms of the settlement remain confidential.

After that, the CTA will no longer run ads for M-rated games under a new ordinance passed by the CTA board last week. According to Chicago Breaking News, the ordinance "cites a 'demonstrable correlation' between intensely violent video games and violent or aggressive behavior.

The Grand Theft Auto ads, both then and now, include no overtly violent, sexual or otherwise graphic materials that would normally prohibit advertisements from running on city buses.

The ads originally appeared in Chicago prior to Grand Theft Auto 4's release amidst a rash of shootings in the city. Fox News questioned the ads' timing, and the posters were removed shortly thereafter.

Chicago is the second US city--Boston was the first--to ban M-rated game advertisements on public transit.

From The Chatty
  • reply
    November 21, 2008 2:13 PM

    yeah but stupid R rated movies will be alright, depicting sex and more graphic violence... ridiculous standards poised against gaming.

    • reply
      November 21, 2008 2:23 PM

      dont worry, something new will come along eventually, and gaming will be relegated to the annals of bad-parenting-excuses history, like comic books and rock'n'roll...

    • reply
      November 21, 2008 4:13 PM

      I agree.

    • reply
      November 22, 2008 1:59 PM

      Once upon a time, it was Elvis.
      Then came Dungeons and Dragons.
      Right now, it's gaming.
      Next, it will be the neural net interface....unfortunately, we'll have to suffer through awhile before that happens.

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