Activision Signs PS3 In-Game Advertising Deal

Activision has inked a deal with IGA Worldwide, the in-game advertisement firm, to serve up ads inside future Activision titles on PlayStation 3.

The first title affected by the Activision deal is to be Neversoft's Guitar Hero: World Tour, due October 26. Other terms of the contract were not disclosed.

Guitar Hero: World Tour, now with 100% more ads on PS3

Dave Anderson of Activision Publishing said in a press release, "By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."

"Activision has one of the most impressive stables of games in the video game industry," said Justin Townsend, IGA Worldwide CEO. "To partner with them demonstrates the appeal of in-game advertising to marketers and consumers, alike. We will be able to connect more brands with engaged users than ever before."

From The Chatty
  • reply
    September 30, 2008 11:11 AM

    If it's going into a game that's not a sports game, something like this is probably the next closest in terms of being 'appropriate.'

    Still, lolling at all the people saying they'd unilaterally boycott any company that touched it. I think this finishes off the list of big publishers.

    • reply
      September 30, 2008 11:16 AM

      Actually I would think this game would be perfect for ads - it's not like beer ads and mirrors and neon signs and so forth aren't already all over the bars and clubs that these things take place in.

      Of course, I'm sure alcohol ads aren't really compatible with an "E for Everyone" rating

      • reply
        September 30, 2008 11:19 AM

        GH/RB are rated T.

      • reply
        September 30, 2008 11:48 AM

        I can't wait to rock out to the Oscar Meyer wiener theme... no, not really.

      • reply
        October 1, 2008 8:54 AM

        Would be? How about "has already".

        Did everyone just forget all the instrument and equipment manufacturers that have been featured in every version of Guitar Hero and Rock Band? Those are ads.

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