Activision Signs PS3 In-Game Advertising Deal
The first title affected by the Activision deal is to be Neversoft's Guitar Hero: World Tour, due October 26. Other terms of the contract were not disclosed.
Dave Anderson of Activision Publishing said in a press release, "By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."
"Activision has one of the most impressive stables of games in the video game industry," said Justin Townsend, IGA Worldwide CEO. "To partner with them demonstrates the appeal of in-game advertising to marketers and consumers, alike. We will be able to connect more brands with engaged users than ever before."
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xsoulbrothax
replyIf it's going into a game that's not a sports game, something like this is probably the next closest in terms of being 'appropriate.'
Still, lolling at all the people saying they'd unilaterally boycott any company that touched it. I think this finishes off the list of big publishers.-
Actually I would think this game would be perfect for ads - it's not like beer ads and mirrors and neon signs and so forth aren't already all over the bars and clubs that these things take place in.
Of course, I'm sure alcohol ads aren't really compatible with an "E for Everyone" rating-
GH/RB are rated T.
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I can't wait to rock out to the Oscar Meyer wiener theme... no, not really.
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