Google Hopes to Conquer Gaming with Lively

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Google Lively creative director Kevin Hanna has confirmed that, as speculated, the search giant has a long-term goal of creating an online game platform though its web-based 3D social networking software.

"There is a longer term goal of opening up the API so the architecture of Lively could be used as an online games platform," Hanna told GamesIndustry.biz, adding that the software will be "pushing the different genres of known game types" through future updates.

Though he could "neither confirm nor deny" if Google has any internal game projects in the works, Hanna expressed his belief that gaming is being bogged down by corporate-mandated features meant to generate mass-market appeal.

"It's sucking the life out of what should be the most creative and innovative medium out there," he explained. "I hope that [Lively] inspires those same 'passionate start-ups' and kids in college to actually go and produce games where they don't have to worry about the visual bar or the accessibility, because those things are already pre-established."

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From The Chatty
  • reply
    September 29, 2008 8:44 AM

    Has anyone ever used Lively? I have. And it has a LONG way to go before it theatens Wolfenstien 3D. Yes, -that- Wolfenstien.

    • reply
      September 29, 2008 8:48 AM

      Yep, lively is a joke.

    • reply
      September 29, 2008 9:48 AM

      Google is not a game company and they need to get rid of this mind set that they can simply do anything and be very successful at it simply because they are google.

      • reply
        September 29, 2008 11:48 PM

        Google is best at dealing with MASS information. When it comes to delicate things their tool of choice tends to be a blunt spoon. The problem is probably that they have so many divisions of the same company that the talented people get too spread out from one another -- I think the same thing happened over at Microsoft.

    • reply
      September 29, 2008 10:13 AM

      Yes I have, and I agree with you.