GameStop Uses Air Fresheners to Promote Trades

Continuing this week's delightfully odd nature, retailer GameStop just sent Shacknews a series of Lavender-scented air fresheners.

The package, which was sent via UPS Next Day Air, contained a letter from "Edgar, the Gaming Ogre" in which he asked us to "please accept this air freshener as a reminder that you can trade in your old, funky-smelling games toward new titles with that new-game smell."

While game makers have oft-criticized the sale of used titles as none of that revenue is passed back to the publisher or developer, used sales made up 49% of GameStop's Q1 2008 profit despite only accounting for 23.9% of total sales.

From The Chatty
  • reply
    June 10, 2008 8:06 AM

    I do my game trading/selling on Make more money, get better trades. Plus, I don't shop there anymore.