Quake Zero Becomes Quake Live

Quake Live, formerly known as Quake Zero, has found an advertising sponsor. IGA Worldwide is now signed on to be the exclusive ad broker for id Software's upcoming web based Quake 3 rebirth.

"IGA understands game developers and game players which makes them the perfect partner for Quake Live," commented Todd Hollenshead, CEO of id Software.

Quake Live will be a free-to-play version of Quake 3, with the intent of being easy to pick up and play, much like other upcoming titles such as Battlefield Heroes from EA and the GarageGames TRIBES spiritual successor Fallen Empires: Legion.

The PR continues: "Created by id Software as an all-new way to deliver the excitement and energy of first-person multiplayer action to a broader audience than ever before, QUAKE LIVE offers game players of all skill levels a totally free and easily accessible multiplayer gaming experience and community through a single website at quakelive.com.

"Every element of the experience, including friends lists and communication, sponsored events and tournaments, matchmaking, stats tracking, and even the game itself is accessed and delivered free of charge through the web browser."

Steve Gibson is the cofounder of Shacknews.com. Originally known as sCary's Quakeholio back in 1996, Steve is now President of Gearbox Publishing after selling Shacknews to GameFly in 2009.

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