Kuju Opens US Casual Games Branch

UK-based Kuju Entertainment has opened Kuju America, a new branch of the studio focused on the casual gaming market.

Based in San Francisco, CA, Kuju America will serve as the company's reach into the growing casual games sector, and is "currently working on a high profile IP due to be announced soon," according to the company's website.

Kuju America marks the third new division established by the company in less than six months. Kuju opened its kid-centric studio NiK NaK last month. In November of last year, Kuju also formed doublesix, which focuses on digitally-distributed games.

Kuju Entertainment operates six studios in all in the UK, responsible for titles such as Dark Messiah of Might & Magic (PC), Battalion Wars (GCN) and its Wii followup, and spatial puzzler Crush (PSP), which was developed by Brighton-based Zoë Mode. Crush took top honors as Shacknews' 2007 PSP game of the year.

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