Colorado's RTD Blocks Proposed Game Ad Ban
Peggi O'Keefe of the Entertainment Software Association described the proposed ban as unneeded due to strict advertising regulations employed by the Entertainment Software Ratings Board, which the ESA (then Interactive Software Board) formed in 1994.
"It was a tough decision because I think our hearts as a board were with trying to limit exposure to advertisements that promote violence," explained board member John Tayer. "But the overwhelming weight of the legal advice was that if we pursued this, we would face an uphill battle in court."
From The Chatty
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Way to go Colorado! We're not the 2nd most educated state in the union for nothing.
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