Double Fusion News


Wipeout HD Ad Pulled After Load Time Snafu

By Chris Faylor, Aug 04, 2009 8:19am PDT

Following the revelation that "high-resolution dynamic video ads" had been implemented into the loading screens of Wipeout HD and could nearly...


"if Sony or Liverpool studios came out and said we're putting ads in now then people would be ..."

- shackBox360 see all 35 comments

Sony Signs PS3 In-game Ad Deal with Double Fusion

By Aaron Linde, Jul 10, 2008 5:00pm PDT

Sony Computer Entertainment today announced a partnership with advertising agency Double Fusion to bring in-game advertising to PlayStation 3...


"It is kind of sad how many people are impressed by polysyllaby."

- WildDanimal see all 45 comments

NCsoft Reveals City of Heroes In-game Ad Deal

By Aaron Linde, Apr 03, 2008 12:20pm PDT

MMO developer NCsoft today announced a new partnership with Double Fusion to supply in-game advertising for City of Heroes, releasing several...


"If it was completely free and ad-supported then I'd try it as well."

- frib see all 21 comments

Gearbox on In-game Advertising

By Steve Gibson, Mar 28, 2008 7:44pm PDT

A couple of days ago it was announced that Gearbox Software directly made a deal with Double Fusion to handle the in game advertising for their...


"I woudlnt be opposed to seeing tasteful soft porn adverts in mature games."

- 5150Joker see all 45 comments

Gearbox Signs In-game Ad Deal for Upcoming Titles

By Aaron Linde, Mar 25, 2008 1:02pm PDT

Gearbox Software today announced a partnership with advertising company Double Fusion to bring in-game advertising to future Gearbox titles....


"Perhaps. But also, your comment seems to fit better in the thread above us, where they're ..."

- heartsauce see all 17 comments

Double Fusion Debuts Dynamic Video Game Ad Placement (Updated)

By Carlos Bergfeld, Sep 04, 2007 11:35am PDT

San Francisco-based in-game ad company Double Fusion debuted technology today separating ad integration from game development and allowing for...


"I'm pretty sure this is happening with or without 'our' consent though, because there's so many ..."

- xsoulbrothax see all 12 comments

Eidos Signs Ten-Game Ad Deal, Double Fusion Promotes Effectiveness

By Carlos Bergfeld, Jul 23, 2007 12:32pm PDT

Publisher Eidos Interactive announced the details today of a three-year agreement with in-game advertising firm Double Fusion. The deal will place...


"even if its super easy its always a minority that know how to do that"

- derean see all 16 comments

THQ and Double Fusion Team Up for Ads

By Chris Remo, Apr 09, 2007 11:03am PDT

Publisher THQ and in-game advertising firm Double Fusion today announced a multi-game deal that will see Double Fusion implement ads into several...


"After a whole day hunting radioactive artifacts on this western-european post-apocalyptic ..."

- zehh see all 11 comments

Late Night Consoling

By Chris Remo, Dec 04, 2006 8:30pm PST

PlayStation games come to PS3 (for PSP) [ps3] [psp] Owners of PlayStation 3 and PSP can now use their portable systems to play classic PlayStation...


"Buying a product from the best company in the world ? It's totally worth it , in fact Sony could ..."

- hippolove see all 38 comments

Late Night Consoling

By Chris Remo, Mar 08, 2006 8:10pm PST

Real PS3 news today! Pretty much! Here is News About the PlayStation 3 [ps3] It's one of those days, you know, the ones with a big roundup of...


"ok... let me explain... No one has confirmed any sort of delay. That is total bunk based on ..."

- BigT see all 55 comments

Advertising: It's in the Game

By Chris Remo, Oct 05, 2005 10:20am PDT

It looks like the budding in-game advertisement model is working well enough, so expect to start seeing more product placements in your video games...


"^^^^^^ Why I love maine. (Don't know where you live however)"

- zakazi see all 100 comments