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Double Fusion News

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Wipeout HD Ad Pulled After Load Time Snafu

By Chris Faylor, Aug 04, 2009 8:19am PDT

Following the revelation that "high-resolution dynamic video ads" had been implemented into the loading screens of Wipeout HD and could nearly...

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"if Sony or Liverpool studios came out and said we're putting ads in now then people would be ..."

- shackBox360 see all 35 comments

Sony Signs PS3 In-game Ad Deal with Double Fusion

By Aaron Linde, Jul 10, 2008 5:00pm PDT

Sony Computer Entertainment today announced a partnership with advertising agency Double Fusion to bring in-game advertising to PlayStation 3...

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"It is kind of sad how many people are impressed by polysyllaby."

- WildDanimal see all 45 comments

NCsoft Reveals City of Heroes In-game Ad Deal

By Aaron Linde, Apr 03, 2008 12:20pm PDT

MMO developer NCsoft today announced a new partnership with Double Fusion to supply in-game advertising for City of Heroes, releasing several...

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"If it was completely free and ad-supported then I'd try it as well."

- frib see all 21 comments

Gearbox on In-game Advertising

By Steve Gibson, Mar 28, 2008 7:44pm PDT

A couple of days ago it was announced that Gearbox Software directly made a deal with Double Fusion to handle the in game advertising for their...

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"I woudlnt be opposed to seeing tasteful soft porn adverts in mature games."

- 5150Joker see all 45 comments

Gearbox Signs In-game Ad Deal for Upcoming Titles

By Aaron Linde, Mar 25, 2008 1:02pm PDT

Gearbox Software today announced a partnership with advertising company Double Fusion to bring in-game advertising to future Gearbox titles....

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"Perhaps. But also, your comment seems to fit better in the thread above us, where they're ..."

- heartsauce see all 17 comments

Double Fusion Debuts Dynamic Video Game Ad Placement (Updated)

By Carlos Bergfeld, Sep 04, 2007 11:35am PDT

San Francisco-based in-game ad company Double Fusion debuted technology today separating ad integration from game development and allowing for...

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"I'm pretty sure this is happening with or without 'our' consent though, because there's so many ..."

- xsoulbrothax see all 12 comments

Eidos Signs Ten-Game Ad Deal, Double Fusion Promotes Effectiveness

By Carlos Bergfeld, Jul 23, 2007 12:32pm PDT

Publisher Eidos Interactive announced the details today of a three-year agreement with in-game advertising firm Double Fusion. The deal will place...

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"even if its super easy its always a minority that know how to do that"

- derean see all 16 comments

THQ and Double Fusion Team Up for Ads

By Chris Remo, Apr 09, 2007 11:03am PDT

Publisher THQ and in-game advertising firm Double Fusion today announced a multi-game deal that will see Double Fusion implement ads into several...

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"After a whole day hunting radioactive artifacts on this western-european post-apocalyptic ..."

- zehh see all 11 comments

Late Night Consoling

By Chris Remo, Dec 04, 2006 8:30pm PST

PlayStation games come to PS3 (for PSP) [ps3] [psp] Owners of PlayStation 3 and PSP can now use their portable systems to play classic PlayStation...

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"Buying a product from the best company in the world ? It's totally worth it , in fact Sony could ..."

- hippolove see all 38 comments

Late Night Consoling

By Chris Remo, Mar 08, 2006 8:10pm PST

Real PS3 news today! Pretty much! Here is News About the PlayStation 3 [ps3] It's one of those days, you know, the ones with a big roundup of...

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"ok... let me explain... No one has confirmed any sort of delay. That is total bunk based on ..."

- BigT see all 55 comments

Advertising: It's in the Game

By Chris Remo, Oct 05, 2005 10:20am PDT

It looks like the budding in-game advertisement model is working well enough, so expect to start seeing more product placements in your video games...

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"^^^^^^ Why I love maine. (Don't know where you live however)"

- zakazi see all 100 comments