Battlefield 3's TV spot features Jay-Z '99 Problems,' sets inappropriate tone

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• Yeah, weird insinuation. : re-verse
• The Brokeback LAN party. : spammehardo
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  That song doesn't even fit. Why did they even bother paying for the rights? : ateam311
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    Marketing people aren't always the brightest bulbs. : Chod
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      Thats a little unfair, I would say "people in general" not necessarily pertaining to marketing. : VegasX
      • That is true. There are plenty of really good marketing people. : Chod
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    they're marketing to the dbags : zerog83
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      sorry, that was mean. they're marketing to Call of Duty players : zerog83
      • so codbags : thejay247
  • you would have 99 problems but a bitch ain't one...on the battlefield? : supermonkeyballz
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    Fair rights lets them use a small percentage of the song without paying the fee right? : atom519
    • Fair use doesn't extend to marketing/advertising. : Floppygrandma
  • Why not? the smell of most of the players after a week of no showers glued to the game should keep most w... : fractured_sanity
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    It makes about as much sense as that slow piano cover of "Mad World" over the Gears of War commercial. ... : Schnapple
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      That was good. This was tacky and bizarre. : Happy Doodle Muffin
      • While the title of Mad World is appropriate for a game where you fight alien humanoid locusts that you ca... : Alexnader
  • Why is everybody so surprised? Textbook EA marketing right here folks. : mystifier
  • celebrating the end of DADT : 60days
• haha so so bad : Cashh
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  The soldiers wife is at home struggling to keep the family afloat : burningpantsman
  • That's the dlc. : re-verse
• The music didn't really fit this trailer, although great visuals. : pun][sher
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  You guys are looking to deep into this. Also that Jay Z song is about dogs. Police K-9 units, not ladie... : SinisterInfant
  • Maybe they should point that out in the commercial "Disclaimer: This song is about K-9 units, not bitches... : VegasX
  • "If you're having girl problems I feel bad for you son, I got 99 problems but a bitch ain't one". The so... : peepooppooppee
  • So speaketh Joseph Ducreax : JAgamemnon
• probably trying to evoke the Jesus Walks/Kanye vibe from the Jarhead trailer : jvox
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  Yeah not sure that was the best choice. RAGE on the other hand has a better song for their launch trailer... : VegasX
  • Without making any comment on the lyrical content, it's a nice contrast in how music choice and editing c... : jet-poop
  • I don't care much for Rage but that trailer is fucking great. : Godhatesfatpeople
  • I really hope the slide guitar they used in all the behind the scenes vignettes is in that game all the t... : GreggD
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    I love the music in this one: http://www.youtube.com/watch?v=Hm1FOnSbHXA : Happy Doodle Muffin
    • Fucking hell now I have to buy RAGE on launch :/ THANKS A LOT! : etherboy
  • that's what happens when you use anything Maynard does : derelict515
  • Agreed ^^^ : Taggart
• Shitty marketing ideas make for a shitty trailer. Next! : Firefly1985
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  They should hire whoever put together the BC2 TV Spot - http://www.youtube.com/watch?v=akiOXk6i2iY : Crabs Jarrard
  • Yes! : Chipwarrior
  • right? Good stuff right here. : Hemtroll
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    too bad BC2 was never quite as fun as that ad. : grendel
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      I don't even think that map was in the game. I definitely don't remember a small desert town map with tan... : pyide
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        arica harbor. tanks on rush, buggies on conquest, no helo... : radio_babylon
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          Doesn't look like Arica Harbor at all and there aren't buggies on conquest, it's a tiny infantry only thi... : pyide
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            there absolutely are buggies on conquest. not jeeps, but buggies. theres a buggy at the uav station on th... : radio_babylon
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              that is, where the uav is in rush, the buggy is on conquest... : radio_babylon
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                I really don't remember any vehicles in conquest, not even a quad bike, but looking it up apparently one ... : pyide
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                  From http://battlefield.wikia.com/wiki/Arica_Harbor "The Conquest variant of this map is very infantry... : pyide
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                    meh i call the quads buggies... sue me :) but it is arica, you can especially tell in the last few sec... : radio_babylon
                    • Well I don't even know what they are actually called, I've always called the three seater things with the... : pyide
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  Jesus fucking christ. EA Boss to Marketing: "I WANT COD PLAYERS PLAYING BF3 THIS HOLIDAY SEASON -... : dedgecko
  • If anything, I still believe they should have ripped off Valve's Meet The ________, except used it to hig : dedgecko
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  Barely 20 seconds of footage there. What a nonstory. There is no controversy here. : Xulu
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    There's 99 controversies, but a bitch aint one. : ManiacalMoose
    • I see what you did there. Well done. : SinisterInfant
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  What's confusing? It's a cool song set to war porn. It's not really much different than Gears of War get... : soggybagel
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    What makes me sad is that Gimme Shelter is actually a really good song. : Vorlonesque
    • I play that song a lot in Rock Band as a result. : GreggD
    • So is 99 Problems, it's a well-loved classic. I'm not even a fan of Jay-Z and I can admit that. : datoo
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  The only insinuation here is that those of us who are going to LIVE in BF3 don't have girlfriends, or if ... : mdk30
  • I married, gonna be playing this game all day long and wifey gon' be making me sammiches ALL DAY LONG! : JAgamemnon
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  I can see that they're trying to do the whole Gears of War thing (and trying to be unique as no one has d... : Bensam123
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    iirc Modern Warfare 2 did rap already. : ManiacalMoose
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      Yep http://youtu.be/AzwBeDV5IAY It's probably my favorite MW2 trailer. : deveus1
      • Ahh... so this adds more to the argument of them trying to steal the CoD playerbase. : Bensam123
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  Pull the panties out of your gash and stop being such a politically correct bitch... : Cekik
  • youve got 99 problems, but PC aint one. : radio_babylon
  • whoa, you mean, thoughtless person! You actually understood the light humor behind it and didn't turn it ... : cell9song
• Stupid, didn't even need lyrics, just play the damn BF theme remix : nutcrackr
• publisher's gone wild: battlefield edition : mr.sleepy
• If you have the ability to put http://www.youtube.com/watch?v=vg0Tmydj29M in your trailer, putting anythi... : Gore87
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  I'm not a female and I thought the ad campaign was grossly out of taste. Why would DICE or EA risk sales... : Frraksurred
  • "LOW swing"? The trailer is obviously targeting the under 15 male demographic. No sales will be "lost". ... : cell9song
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  Out of all the songs they could have used. That's the one they went with? Really? : Godhatesfatpeople
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    I like this one posted in the comments http://www.youtube.com/watch?v=uP3Pq8Uhhmc&hd=1 : Godhatesfatpeople
    • or this one http://www.youtube.com/watch?v=IcPBgXZVOas&hd=1 : Godhatesfatpeople
    • This is amazing. There's just too much wrong with the Jay-Z version to even mention. : etherboy
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  My word! Won't someone think of the bitches? : gooblerampling
  • oh no! not the bitches! : oscarkil09
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  The game will have more than 99 bugs though. That's just DICE. : K1Bond007
  • but a lady bug aint one... : radio_babylon
• Lame... I don't know what they were trying to do with that... The message I got from that was somethi... : darthfusion
• Well that's a heck of a thing! : Lord Skellington
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  Games will never be taken seriously as an artform. : MeestaNob
  • I drew a painting of a horribly drawn penis inserted into a wolverine. Does my bad piece make every other... : repeat2k
• #73

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  By: peasofme x Show Full Post

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  this belongs on oprah, not shacknews

  Sep 23, 2011 9:39pm PDT
  this belongs on oprah, not shacknews : peasofme
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  How about letting the people who you feel might be offended say something rather than act as another typi... : cell9song
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    I agree. The white US male has been persecuted for far too long. Fuck women, fuck minorities, lets burn... : soggybagel
    • way to get the gist of the post friend. Did the word "white" offend? Sorry that I haven't been indoctr... : cell9song
• People seem to think that the problem is that people think it could be offensive. Oh my gosh! They said b... : Chipwarrior
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  Holy shit this thread is balls deep retarded. 99 problems is about having real problems in the world, bu... : TheVietSpecial
  • Agreed, I'm not sure how this non-story even got posted. : Sapiens
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    This post is worse than the whole thread. : Godhatesfatpeople
    • I really tried hard. : TheVietSpecial
  • Thank you for breaking that down so succinctly. If you have a moment, could you next explain the meaning... : bipolar
• Its a jab at Call of Duty over the attack dogs perk : Nehvrook
• After the small uproar over this shitty trailer, EA has decided to replace it with this one instead: htt... : ManiacalMoose
• Should have gone with "Represent" by Nas. : JAgamemnon
• That really is a shit choice of music. The BF series has some really great original music that goes we... : Beady
• Game is great. The song is terrible which makes this trailer terrible. : rekon099
• Oh come on aren't we stretching a bit here? The video itself is terrible but there's no way anyone should... : IronCladSmackMaster
• I made this account just now because I wanted to say how dissapointed I was in Shacknews for posting this... : Bigwill5052
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  I think reading into this as an overtly or purposeful sexist statement by DICE or EA is a huge mistake an... : passingstranger
  • The song might not be ment to be sexist, but with the shortened-ness of the lyrics, and how it starts of ... : rekon099
• I can hardly pay attention to what I'm watching with the dumb rap garbage. : rekon099
• Wow people will find anything to be offended by. Extrapolation seems to be the gaming journalists most us... : RomanMF