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look at keb levine and irrational/looking glass. system shock 2, thief, thief 2 etc none of those games sold well but you would be hard pressed to find anyone who would say they are bad games. perhaps they are not to the style certain people prefer, but without a doubt they were all excellent. now he comes along with Bioshock and the thing sells like crazy. what if that game hadn't been budgeted to sell a million copies?
tim schafer is another good example. full throttle, grim fandango, psychonauts; none of those sold incredibly well (psychonauts was kind of the opposite of 'selling well') but they are all amazing games. it's the type of thing you have to take a chance on because you are never guaranteed anything.
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