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For a small developer/publisher (Stardock) who cannot afford to place many bets, each bet has to be carefully considered and budgeted accordingly.
For a larger developer/publisher who can afford to place many bets, the numbers are different. You can be like PopCap and invest in forty or fifty smaller titles knowing that if even 10% "hit," they'll pay for the development of the others, or you can be like Ubi and invest heavily in 10 or 20 titles knowing that you'll get one or two that will pay for the losses on the others and you'll also be able to feel out some new IP in that as well.
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