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The discussion is about the game we were told to expect and the game we actually received. A prime example: It's about being saddled with consolized menus in a game hyped by Randy (and the former owner of this very website) as being specifically designed for the PC. That's not customers with a sense of entitlement, that's a developer not setting expectations properly or lying (you pick). It's over-promising and under-delivering. It's a base-level failure of sales & marketing.
It's also not entitlement to expect them to fix things that are broken in the launch product in a reasonable time-frame post launch. It's also not entitlement to expect them to quickly remedy things that they break in a patch. These are base-level failures of software development.
It's also not entitlement to express frustration when the developer posts comments that demonstrate a lack of awareness of the marketplace (e.g., ignoring Digital Distribution/Download sales in the MW2 numbers), the customers needs, and the issues that are important to them. That's a base-level failure of public relations.
You'll notice I haven't made a complaint about the game's ending or made demands based on content like "not enough guns" or "too easy". Those are secondary issues, and ones where you might argue a sense of entitlement when people demand more more more and are unsatisfied, even rude, as regards the product they received. To be frank, I find a lot of the demanding comments on the GearBox Borderlands forums arrogant, rude, selfish, and greedy. Reading those forums during the week post launch pissed me off, and I didn't even make the game! I can only imagine how those who did feel when they read people complaining because they supposed beat the game too quickly when the game clearly has dozens of hours of content in it, or whine that it doesn't have enough guns when you know that the complainants couldn't have much more than scratched the surface in the time they'd had the game. My point is, I'm well aware of the entitlement argument, and I see it a lot more with the younger generation of gamers who never seem to be satisfied content-wise even with a great game like Borderlands. However, the issues I've highlighted are not such things. They are things that were promised and not delivered (PC menus/interface), things that have been broken (graphics bug intro'd by patch 1.01) / bugs that remain unfixed (see forum threads), or things simply done wrong (like adding SecuROM to a Steam product).
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