Video games partner with food companies all the time, letting you win consoles by eating tacos, burgers, and Italian-ish canned goods. The real lucrative market is in merging the two together, apparently, as Pizza Hut says that its interactive pizza app on Xbox 360 did more than $1 million in business within just four months.
"It's been a source of unbelievable growth for us," Pizza Hut public relations director Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." Terfehr also noted that the company is revising its iOS and Android apps to match the Xbox experience.
He didn't comment on bringing the app to other platforms, but representatives for the company said conversations are ongoing. However, they do hope for a larger install base on the Xbox One before bringing the app to it, and presumably that wait would apply to the PlayStation 4 as well. Those platforms are better at multi-tasking, though, so players may get more use out of the pizza-ordering app if they can do it on the fly without quitting out of a game.
"When you talk about a sweet spot for the pizza category it's definitely gamers and gaming," Terfehr said. "We're not done in that space."