Valve boss says Apple is biggest threat to Steam Box

As Microsoft and Sony prepare new consoles and Valve plans its Steam Box (or boxes), it seems everyone is preparing for the three to go head-to-head. Everyone except Valve boss Gabe Newell, at least, who seems unperturbed by either console and more concerned with Apple's movements in the market.

"The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform," Newell told students of the University of Texas' LBJ School of Public Affairs, reported by Polygon. "I think that there's a scenario where we see sort of a dumbed down living room platform emerging - I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?"

He notes that buying consoles comes with its own set of weaknesses, like requiring you to re-buy content and have a separate friends list for each one, which makes a TV-connected PC more attractive. "I can just extend everything I love about the PC and the internet into the living room," he said. "I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together."