Activision CEO says Call of Duty movie could taint the brand

by Steve Watts, Dec 17, 2012 10:40am PST

Related Topics – Activision, Call of Duty Series

As more and more games get turned into Hollywood movies every year, Call of Duty seems like a natural fit. While its bombastic action would go well with the likes of Michael Bay, Activision CEO Bobby Kotick is opposed to such a move.

According to a profile from the New York Times, "Mr. Kotick has little interest in turning [Call of Duty] into [a movie]--and has turned down several studios' requests. He says movies based on video games rarely please devoted fans and could taint the brand."

Instead of a live action movie, it appears Activision is more invested in Call of Duty Elite. The service includes access to Call of Duty Elite TV, with "developer tips and strategy programming, custom class overviews and more."

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By: Shacknews x Show Full Post

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Steve Watts posted a new article, Activision CEO says Call of Duty movie could taint the brand.

Activision CEO Bobby Kotick talks about game-to-movie adaptations, diluting core brands, and the decision to fire Jason West and Vince Zampella.

Dec 17, 2012 10:40am PST

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Steve Watts posted a new article, Activision CEO says Call of Duty movie could taint the brand.

Activision CEO Bobby Kotick talks about game-to-movie adaptations, diluting core brands, and the decision to fire Jason West and Vince Zampella. : Shacknews
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  " "Mr. Kotick has little interest in turning [Call of Duty] into [a movie]--and has turned down several s... : et72
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    The jokes pretty much write themselves : Entity
    - Whew, thought I was gonna have to be the first one to say it. taint, LOL : worseisyet2come
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  The key word being "taint". : MatthewPhillips
  - lol no doubt : RogerDandy
- Diluting core brands. AHAHAHAHAHAHAHAHA : Lunatic Angelic
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  Yes because putting out the same game each year with the same 10 year old engine with new skins and sound... : Noorviko
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    Does it? You guys are all scoffing, but every year we go through this shit and it still sells better than... : K1Bond007
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      I don't think there are worse offenders in the boxed AAA space. Call of Duty's engine is "heavily modifi... : the archvile
      
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      That'll happen when it goes to next-gen. I would think. I think Raven has been working on that, but that'... : K1Bond007
      
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      Valve hasn't released an Orange Box every year since 2007, either. : Crabs Jarrard
      
      That's beside the point. And it's not technically true because in 2008 we got L4D, 2009 L4D2, 2010 nothin... : K1Bond007
      
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      Errr... no. I consider the Call of Duty engine one of the most impressive of the generation. You can push... : lord cecil
      
      But it still looks like a shrink-wrap coated, overly shiny turd. Crysis the original had the generati... : beef2187
      
      Exactly, built off of Quake 3 technology, ID is up to tech 5 and it really blows away COD's engine in eve... : beef2187
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      "... but Call of Duty defines it." FTFY Besides, if there are worse offenders, I didn't see you say w... : wfalcon
      
      I seriously doubt madden does as much work between game updates as any of the COD games. I don't know th... : Lucy Labia
- Sounds to me like the movie studios and Activision couldn't agree on how to split the profits. : MH Knights
- This is the entire article from NY times if you guys want a DL. http://www.nytimes.com/2012/12/16/busines... : dkrulz
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  Reasoning aside, it's probably better this way anyhow. I mean, what would a Call of Duty movie be like? ... : action wombmate
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    The CoD series has been an interactive amalgamation of scenes from the last 20 years of military action m : Ajax
    - Indeed. A CoD movie would seem absurdly circular. : action wombmate
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    Yeah, the whole appeal of Call of Duty is that it's a first person experience OF the typical military act... : Tawler
    - I would watch a movie that was complete parody of modern shooters, Airplane style. : Firefly1985
    - Probably. I imagine it'd be Act of Valor meets Transformers. I use the latter for a sense of size and sca... : K1Bond007
  - Copy one of the 60-second Call of Duty commercials, and paste 119 times. : the archvile
  - It would have a very linear storyline, that's for sure. Also might feature a camera always bumping into i... : Lukiopimp
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  heheh he said taint. : ajvitaly
  - I also lol'd : MercFox1
  - tee hee : OverloadUT
  - #23
    
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    By: AxeMan808 x Show Full Post
    
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    "What do you call the thing between the asshole and the dick?"
    "The coffee table."
    
    Dec 17, 2012 1:16pm PST
    
    "What do you call the thing between the asshole and the dick?" "The coffee table." : AxeMan808
- I think a movie could only improve the brand. : The Grolar Bear
- This just in, Activision has just released a statement confirming the upcoming release of 'Call of Duty 5... : NickDelios
- *trendy hateful comment toward popular game* : Ambient80
- i think call of duty is tainting the call of duty brand. : vassili_zaitsev
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  Call of Duty or not, I definitely agree with his sentiment: "He says movies based on video games rarely p : DrWaffles
  - sales and marketing thinks that since teenagers play games, the movie should target teenagers. what you ... : vassili_zaitsev
  - It's true, you gotta give him that! : Rice-Rocketeer
- Because yearly released of the same recycled crap hasn't done it? : Frraksurred
- It's still bizarre to me that he was in Moneyball. : LeapingFool
- Because more Navy SEALs would get in trouble for talking about TTPs? Oh wait that's Medal of Honor : Magus
- The Shack article jump link reads "Kotick on firing West and Zampella", but the Shack article itself fail : the archvile
- It should just be a live action MW3. They wouldn't have to change anything else. : Head Rush
- A movie tainting the CoD brand? Whatever, what do you think all the players and developers have been d... : alias
- Im staying out of this thread. : .ka`boom.zZz.

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