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Activision CEO says Call of Duty movie could taint the brand
by Steve Watts, Dec 17, 2012 10:40am PSTAs more and more games get turned into Hollywood movies every year, Call of Duty seems like a natural fit. While its bombastic action would go well with the likes of Michael Bay, Activision CEO Bobby Kotick is opposed to such a move.
According to a profile from the New York Times, "Mr. Kotick has little interest in turning [Call of Duty] into [a movie]--and has turned down several studios' requests. He says movies based on video games rarely please devoted fans and could taint the brand."
Instead of a live action movie, it appears Activision is more invested in Call of Duty Elite. The service includes access to Call of Duty Elite TV, with "developer tips and strategy programming, custom class overviews and more."
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Activision CEO Bobby Kotick talks about game-to-movie adaptations, diluting core brands, and the decision to fire Jason West and Vince Zampella.
Activision CEO Bobby Kotick talks about game-to-movie adaptations, diluting core brands, and the decision to fire Jason West and Vince Zampella. : Shacknews
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Seriously, none of you have any idea when it comes to Call of Duty. We hear the same shit every year. Yeah, I get the argument, it seems like it makes sense, but Call of Duty defies it. It's still selling. It's getting good reviews. It's not being rundown. It's not being "tainted". Maybe next year though. A new generation could have that effect.
As for Kotick's statement, as absurd as it may seem I think he's actually right. Call of Duty is still at the height of its popularity. Doing a movie now would perhaps harm the brand or over expose it. Media wise. Fans of the series are cool with a new game every year. But if the quality of the movie isn't so hot then that could hurt things. I'm not sure what a movie would achieve that Hollywood (or other) isn't already doing. Act of Valor. Zero Dark Thirty. Why mess with that. Wait for the series to decline in popularity as it eventually will and then do the movie. If it's good enough it could even revive the series. If it's not good then it wrings the last big of big-money you can get out of it before it becomes Medal of Honor (or worse).
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