Sleeping Dogs sales slower than expected, blamed for Square Enix loss
by Steve Watts, Oct 31, 2012 11:30am PDTSquare Enix took a gamble when it took over Activision's canceled True Crime game. At the time, Activision VP of developer relations and acquisitions Dan Winters explained that it was a good game, and could be "a very successful mid-tier opportunity for someone."
Unfortunately, the gamble didn't really pay off.
Square Enix has revised its profit forecasts for the half-year ending September 30, now projecting a loss of $5.4 billion yen (approximately $68 million). Square Enix cited sluggish sales and setbacks in various departments as the reason behind the revision, chief among them slower-than-expected sales of the now-rebranded Sleeping Dogs.
Gamasutra reports that "sluggish" sales of arcade games from Square Enix subsidiary Taito, and the delay of Square's social games service, were also cited as factors in the revisions.
Splinter Cell Blacklist gets 'Spider-Bot' iOS companion game
Square Enix's cancelled Legacy of Kain: Dead Sun 'not the right game'
Joe Danger PC includes TF2 characters, Minecraft levels
Humble Bundle with Android 6 launches
Company of Heroes 2 open beta extended through Sunday







Comments
Square Enix has revised its projections to include a $68 million loss, citing several factors including sluggish sales of Sleeping Dogs.
Square Enix has revised its projections to include a $68 million loss, citing several factors including sluggish sales of Sleeping Dogs. : Shacknews
Thread Truncated. Click to see all 27 replies.
You must be logged in to post.