Microsoft Confirms Plans to Challenge Steam with Digital Distribution of Full PC Titles
by Nick Breckon, Nov 12, 2008 12:08pm PSTSpeaking in an interview with Shacknews, Games for Windows Live general manager Chris Early confirmed that Microsoft has definite plans to distribute full PC titles through its Marketplace application in the future.
digg_url = 'http://www.shacknews.com/onearticle.x/55877';
"Clearly it's on our road map," said Early when asked about the digital distribution of full titles.
Entering the realm of PC digital distribution will put Microsoft into direct competition with Steam developer Valve.
Microsoft today released a new Games for Windows Live update, which improves the interface. A separate update will arrive in two to three weeks, adding support for video, demos, and DLC downloads through a Marketplace application.
Steam currently features no priced DLC, a fact which Microsoft hopes to exploit with both publishers and customers by rolling out DLC support ahead of full distribution. For instance, though Games for Windows Live exclusivity does not preclude the titles such as Fallout 3 from being sold on Steam, Fallout 3's DLC will only be available on Microsoft's GFW Live Marketplace.
A portion of the interview follows. Check back tomorrow for the full article, including details on Microsoft's plans for game support in Windows 7.
Chris Early: When we get to the place where we do distribute games digitally, will we have a digital rights management system? Maybe. Or maybe we'll just continue to support the industry leaders in that. Because it is a hard thing to do. You talk to any of those companies, and that is their whole company, is doing digital rights management.
Shack: You were saying, "When we get to the place where we sell games eventually"?
Chris Early: Did I say that? [huge laughter]
Shack: Because I ask you guys every time we do one of these interviews..
Chris Early: Clearly it's on our road map.
Shack: It's on your road map. So that's what you're looking at as a next step?
Chris Early: Right.
Shack: So this is your DLC effort, and rolling out the infrastructure, and then that will come next.
Chris Early: Right. And if I were to make that choice again today, would I go the same way? I absolutely would. Because this is something that you can't do today on a PC, right? You can buy digitally through a bunch of places.
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Comments
Microsoft won the browser war by shipping its next OS with its browser already installed. Since they had already won the OS war, they won the browser war by default as soon as people bought their computers.
Microsoft won the IM war by doing the same thing. We remember ICQ. Well ICQ in the 1990s had some features that MSN still doesn't have, but MSN promptly became the most popular IM program as soon as windows shipped with it. This delivery method works especially well because it hooks kids when they get their new computer.
So we know that digital game distribution is next with Windows Live, the Windows version of Xbox Live, two platforms which Microsoft wholly controls.
And to make matters worse, this is untested legal territory, but you probably don't really own what you bought on Steam, you just own the right to get it from Valve. So if Valve changes hands or the system changes significantly, you might not have the option of, say, using Steam in spite of the alternatives. And you definitely won't be able to move your games to a new download service. Who is to say that Steam can't go the way of ICQ?
When Circuit City goes under, the COD4 I bought from them will still work and I can download the patches from the developer. When Steam goes away what happens to my Steam copy of COD4? Answer: Undefined.
One solution? Publishers agree to an open distribution standard under which they will support their games the same way regardless of which authorized distributor sold and provided the bandwidth for the game. Sort of like how the, you know, brick and mortar stores work now.
Today digital distribution is the wild west and the consumer has a slingshot. Smaller groups like Stardock and Mount & Blade give me hope, but they suffer from the same problem of what legally happens when the server you get the software from goes away. Are you entitled to a certain amount of support.
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I'm surprised it took them this long. Holy shit, Microsoft is using the internet!!!
"Here are all these great games!!! but hey, because im Mircosoft you STILL can't play Crysis of very high."
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What this really sounds like to me is another step by Microsoft to get some control over the PC market like with the 360 and make the two a package deal. All they need is digital distribution to come to the 360 and/or be fully supported on the next Xbox and suddenly they can offer a rather complete development and distribution system to devs and publishers to hit two of the three platforms. Then it becomes "why bother doubling your effort just to sell a few extra copies on that sony system?"
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Gee thanks MS for finding new ways to fuck gamers up the ass.
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*emotional breakdown*
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So...with that in mind, anyone want to start hazarding a guess as to the type of DRM that will be integrated into their pseudosteam? I'm willing to wager a penny or two on Starforce, a quarter on TAGES, a dollar on Safedisc, and a Ben Franklin on some abomination that EA, the RIAA, and MPAA all mix inside a pot and force upon microsoft, as they likely won't be selling just games, why stop there? And why those three? Because they just don't understand that draconian DRM doesn't make for happy customers, and by draconian, I'm referring to over the top, intrusive DRM that can cause systems to become unstable, or use up any CPU power in the background, require a DVD to be inside the computer at the start of every game session(I hate that...), or limits the number of installs to anything short of my hearts content.
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I am wondering...Say Microsoft gets this off the ground and uses some form of anti-piracy from both your end and their end. Publishers and the like start to offer their games on Microsoft Live and find the games hard to pirate. As time go's by, the only way to buy a 'PC' game is off Live. Yes, I could see this happen by Windows 7...
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So fuck off MS im whit valve
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At least this is good for PC Gaming.
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Huh? Did Mr. Next-next-gen say something?
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Gaming is doomed. Don't expect any free shit anymore.
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This is the first time I actually got alittle scare that I made a mistake. I am not too worried, but I am going to certainly follow this issue.
I mean, if I have to go through a few programs, I will. I already have to use Impulse for my Stardock games. Blizzard for their games.
Steam has my support all the way.
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