European Xbox 360 Price Cut Confirmed, Detailed; Arcade Unit Now Cheaper Than Wii
by Chris Faylor, Mar 10, 2008 8:20am PDTConfirming recent rumors of a price drop, Microsoft has announced that it will be lowering the price of all European Xbox 360 hardware by 80 euros/£40-50.
Effective this Friday, March 14, the cut drops the estimated retail price of the hard disc drive-lacking Arcade unit to 199.99 euros/£159.99, with the 20GB HDD-equipped Xbox 360 priced at 269.99 euros/£199.99. The Elite Xbox 360, which includes a 120GB HDD, will sell at 369.99 euros/£259.99.
Under the new prices, the Arcade unit is cheaper than a Nintendo Wii, which carries an ERP of 249.99 euros/£179.99.
Though the slash brings the prices of European Xbox 360 hardware much closer to those of the United States, the difference between the two, in the words of Shacknews editor Maarten Goldstein, "is still grossly unfair with the current euro/USD rate."
Going by today's euro/USD exchange rate, the new price of the Arcade unit, which has an MSRP of $279.99 in the United States, translates to $307.11. Compared to US MSRP of $349.99, the price of a European Premium unit will be $414.58, with the $449.99 Elite going for $568.14 in Euroland.
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Comments
But a PS3 price cut would be cool.
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Anyway yeah the point is MrGrindy threw out a little flamebait and people took it in this thread. But it's not like consoles are cheaper than PC's because they're better, they're cheaper because the console maker is taking a loss on the hardware in order to sell software and make money. If one player in the console space takes over they get cocky - see Sony and their $600 PS3 entry. Nintendo lost their cocky years ago so they come out with moderately powerful hardware which is innovative in some respect and sell shit tons. Microsoft isn't cocky (just trigger happy apparently), which is why their console experience is second to none. Sony got cocky and decided to have PS3 be their delivery channel into the HD space and it nearly killed them this round.
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