Nexon Blames LawBreakers' Disappointing Sales On PUBG

LawBreakers may not be six feet deep, but the loss of high-level staff and a new take from the game's publisher are going to inspire much confidence in potential consumers. In the latest quarterly report, Nexon not only blames the Cliffy B and Boss Key creation for low third-quarter earnings, but also points a finger directly at PUBG as the reason for LawBreakers' poor sales.

VG247 covered the earnings report and the text was pretty straightforward. “Our results in North America in the third quarter were below our outlook, mainly due to the sales from Lawbreakers being below our expectations,” the report stated.

“We had very high expectations for its launch; however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for LawBreakers,” Nexon also said in the report.

PlayerUnknown's Battlegrounds, which earned our Person of the Year and Story (Non-narrative) of the Year, has reached pop culture phenomena levels and is surely an easy target for underperforming shooters. These reports are for investors, so maybe pointing at such a high profile game will soothe the burn of earnings in the third quarter, but even Cliff Bleszinski himself has spoken about the game's marketing opportunities. In addition, PUBG's appeal in the FPS genre wasn't even fully realized until much further beyond the launch of Early Access, so Nexon would have been more on the nose by targeting the extremely popular Overwatch. Whenever Q4 earnings come around, Nexon will possibly be able to get rid of the sour taste of LawBreakers with their upcoming 2D MOBA Hyper Universe.

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