Not every launch can be as rosy as Destiny 2's, but a sputtering launch doesn't mean game over. Cliff Bleszinski is fully aware of Lawbreaker's poor performance thus far, but all is not lost. Cliffy B and Boss Key are steady at work on new content for the current dedicated community and they're upping the ante on marketing to bring more players into the fold.
"There is a situation where players look at numbers on Steam; that doesn't happen on PlayStation 4. I don't have the numbers in front of me, but you look at PC, [concurrent user] health versus PS4, PS4 is doing fine," he said in an interview with Gamespot. "People cough up 30 bucks and hop online and they don't overthink it. On PC there is you
CCU, if you're not familiar, stands for concurrent users. When multiplayer-only shooters appear on the scene, they come out of the gate with a stout uphill struggle in front of them. Not only do they have to justify the initial purchase, they must have a plan in place to engage their community for the long term while making they reel in more and more players to grow their CCU. A recent example of a game rapidly growing its CCU is PUBG, which just broke Steam's record for CCU.
"We need the bodies. We need to keep fluffing up the CCU," Bleszinski said. "We need to do what we can to let people know this is a really sweaty palm type of experience that can hopefully lend itself to eSports. But you know, I have to keep this game alive, first and foremost. I can be very cocky and very brash on social media. And realizing that, you know, we have a fledgling player base. It's been very humbling for me. I'm going to continue to iterate on this game, continue to add to it. And try to be less of a dick, honestly."
Boss Key is hard at work on additional maps, the competitive mode called Boss League, a Team Deathmatch mode, and more. We reviewed Lawbreakers and called it "Chaotic Good", but just being good isn't enough. The team is overhauling the marketing of the game, making it more inviting for new players and making sure that the differences between it and its competitors are plain and that potential newcomers understand exactly what makes Lawbreakers a good shooter worth investing in.