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Forty percent of freemium players buy in-game goods

Related Topics – NPD Group, Freemium
Forty percent of freemium players buy in-game goods

Many of us scoff at the notion of spending real-world cash on in-game purchases for freemium games, but the percentage of folks making those sorts of in-game purchases is higher than one might think. According to a report from the NPD Group, forty percent of those who play upgradeable freemium games have made in-game purchases.

Read more: 4 out of 10 gamers agree »

"I could see myself buying things in Lord of the Rings online, if I ever started playing that ..."
- Miller_TYM    See all 12 comments


Kids 2 to 14 buy one fifth their entertainment media digitally

Related Topics – Digital distribution, NPD Group
Kids 2 to 14 buy one fifth their entertainment media digitally

Kids ages two to fourteen spend $0.21 on digital content out of every dollar's worth of entertainment they buy today, according to a study in the NPD Group's new 'Kids and Entertainment Content, 2011 Edition.' That's up from just two years ago in 2009, when the ratio stood at $0.15 out of the dollar. And they start young; by the age of seven, 50 percent say they have paid for their first digital purchase—with and without help from mom and dad or their friends. "Kids are not skittish to use technology that is available to them," said the NPD’s analyst Anita Frazier.

Read more: Digital game purchases up 17 percent from 2009 »

"they don't. this was a survey. An online survey was fielded August 1 - August 19, 2011, to a ..."
- electroly    See all 5 comments


Analysts warn of substantial decline ahead of July NPD release

The July sales numbers from the NPD Group are due tomorrow, and some analysts are already warning that the figures are likely to be dismal. The firm Cowen & Company predicts sales of $317.5 million. This would be a 27% year-on-year sales decline, the worst since September of 2005.

The one ray of sunshine in the expected poor report is NCAA Football 12, which is estimated to have sold 770,000 units -- an improvement of 11% over last year's installment.

Read more: Madden and StarCraft play a role »

"Rage is going to be a super-hit? I'm more inclined to think HR will be a bigger game than Rage."
- MercFox1    See all 9 comments



Top Games

  1. Mount & Blade II: Bannerlord
  2. Resistance 3
  3. Lightning Returns: Final Fantasy XIII
  4. Space Pirates and Zombies 2
  5. DayZ
  6. MX vs. ATV Supercross
  7. Hearts of Iron IV
  8. Final Fantasy XIV: A Realm Reborn
  9. Frozen Synapse
  10. Trials Fusion

Most Anticipated

  1. Mount & Blade II: Bannerlord
  2. Space Pirates and Zombies 2
  3. DayZ
  4. MX vs. ATV Supercross
  5. Hearts of Iron IV
  6. Batman: Arkham Knight
  7. Survarium
  8. Kerbal Space Program
  9. The Walking Dead: Season Two
  10. Frozen Endzone

Top Rentals

  1. Grand Theft Auto V
  2. Beyond: Two Souls
  3. Batman: Arkham Origins
  4. Assassin's Creed IV: Black Flag
  5. Call of Duty: Ghosts
  6. Battlefield 4
  7. NBA 2K14
  8. Diablo III
  9. Madden NFL 25
  10. The Last of Us