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NPD Group

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Opinion: NPD's Digital Tracking Leads to New Inaccuracies

By Steve Watts, Jul 11, 2016 1:30pm PDT

NPD is beginning a process of tracking digital data, but the methodology comes with gaps that may make it even more inaccurate.

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"This is an interesting contract considering NPD never could get Walmart to report their numbers. ..."

- daggot see all 2 comments

NPD Group will include digital sales data from select publishers

By David Craddock, Jul 10, 2016 9:00pm PDT

Activision, EA, Ubisoft, and other big names to provide digital sales data to NPD.

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