Forty percent of freemium players buy in-game goods
According to a new survey by the NPD Group, four out of every ten consumers of freemium games have made in-game purchases.
READ MORE >Kids 2 to 14 buy one fifth their entertainment media digitally
A new NPD Group study finds kids ages 2 to 14 spend $0.21 on digital content out of every dollar's worth of entertainment they buy today.
READ MORE >"they don't. this was a survey. An online survey was fielded August 1 - August 19, 2011, to a ..."
see all 5 commentsAnalysts warn of substantial decline ahead of July NPD release
Analyst firm Cowen & Company is predicting that tomorrow's NPD Group will confirm that July was the worst industry sales month since September 2005.
READ MORE >"Rage is going to be a super-hit? I'm more inclined to think HR will be a bigger game than Rage."
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"I could see myself buying things in Lord of the Rings online, if I ever started playing that ..."
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