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Look at the music industry. They are whining about pirating, but they don't give two craps about secondhand CD sales. And if anyone has a real problem with the loss of sales due to secondhand stores like GrayWhale, they are sure not piping up about it.
Epic's method of capturing "first sales" is.... okayish.... however, they have guaranteed broken map to map online experiences because of it. It's either "SEE YA!" if you bought the game off eBay or something, or online people simply don't play the maps anymore because half of the people playing won't have them. Personally, I see this restriction on the Flashback Pack going away within 12 months.
If developers want to do this to attract first-sale buyers for a month or two after a game comes out, I see no problem with that. However, saying "Hey you! Pay $20 if you want to see the end of the game!" seems to me like "Hey buddy, I know you bought this car from your neighbor, but you're going to have to pay 100% more than you paid for the car to be able to drive it. Sorry! Should have bought new!!"
This kind of attitude is what turns people off to developers anyway. This disconnection from what everyday, casual gamers are dealing with only makes it seem like our industry is even more stuck up and snobby than it needs to be.
In my opinion, every game developer should be trying to connect with their fan base on a regular basis by any means necessary. The farther a developer gets from "We love games" and into "We make games", the lower the quality of their games gets and then we start to see whining about piracy and secondhand sales.
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None of the recording industry gets any money from me selling a CD to my buddy. In fact, nobody in the industry gets any money if I take my Cd over to my buddies house, he rips the entire CD to his computer and sticks them on his iPod for permanent and unintruded listening. This probably happens much more frequently than you would think. And yet, the RIAA is not decrying this as much as it is decrying illegal file sharing. Why?
Because they can't track and prosecute it, I suppose. However, my point still stands. I can buy a used CD off of eBay, Craigslist, my neighbor, a dog, or even find it in a garbage can. The RIAA isn't complaining about me doing that. These figures in the game industry ARE complaining about me doing that with their games. You know how ridiculous that kind of whining sounds? Is the game industry better than every other industry where these practices are all but ignored because they cannot have any effect over them? Can you iagine having to connect your washing machine to the internet and pay some amount of money to activate because you had bought it secondhand?
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