Xbox Music announced for 360, PC, mobile

Microsoft's had many stabs at running a music service, but during its E3 conference unveiled what interactive entertainment head Don Mattrick called "the music service we always dreamed of building,"--Xbox Music.

Packing "over 30 million songs" and sounding a bit like a rebranded and jazzed-up Zune, Xbox Music is built around a shiny new app. Working across Xbox 360 as well as Windows 8 PCs, phones and tablets, it has all sorts of social and discovery gubbins for your listening pleasure.

Specifics of the service weren't announced, but Microsoft will surely send out a press release explaining quite what it is soon.