Activision also revealed that the latest entry in the Call of Duty series has sold over 18 million map packs. Each pack, priced at $15 per release, has brought in roughly 270 million dollars. The 18 million units of DLC sold equal to 7 million more than Modern Warfare 2's premium releases and 9 million more than Treyarch's previous entry in the series, World at War. Call of Duty fever continues this year with this weekend's Call of Duty XP event in Los Angeles, as well as the November release of Call of Duty: Modern Warfare 3.
Call of Duty growth potential based on hardware sales