"People are going to be surprised when they find out how quickly we're coming, and with what content we're coming," Eurogamer reports Pitchford saying in a Gamescom presentation. "Also, we're going to watch and see what happens when the game launches, so we can have our plans affected by what our customers want more of."
A Twitter post by Pitchford reveals "The first 2 Borderlands DLC packs will be all new - not stuff that was cut or held back!" Gearbox's Mikey Neumann told us at E3 that DLC is often birthed during the certification period--which Borderlands is currently in.
What happens a lot of the time is you finish your game and it's time for cert, and during cert a lot of bugs crop up that you have to fix, and a lot of them are really, really big bugs. You are certainly not adding any content to the game at all. A level? No way.
But, during cert, if you have a lot of level designers who have nothing to do--which is pretty common, you pull level design and art off first--they're gonna be making cool shit and want to make cool shit. That cool shit, that tends to be what DLC ends up being. It's the stuff we couldn't add to the game because we're making it during cert, which is impossible to get into the [retail] game.