EA is planning to roll out persistent player profiles that keep your data in the cloud, starting with its EA Sports division. Joystiq reports that EA Sports president and tattoo enthusiast Peter Moore shared the plan last night at the MI6 conference.

"Today we're looking at a seamless experience across all our franchises," he said. "Regardless of where you are, what platform you have, what game you're playing, that you're constantly connected. It's no longer 'buy Madden 11 and then buy Madden 12 and start from scratch,' it is 'take everything that you've done and migrate it and move it along.'" Read more »