The new property id Software executives have repeatedly hinted towards is named Rage, co-founder and programmer John Carmack revealed at today's QuakeCon festivities.

"Everybody knows we're going to do a good job with the run and gun action stuff...but we are branching out," explained Carmack, who noted id's love for a Road Warrior-esque post-apocalyptic atmosphere.

A trailer for the title showcased driving and expansive outdoor areas in addition to id's traditional shooting elements. Shacknews editor Chris Remo described both the character models and the environment as incredibly detailed, complete with good facial animation on NPCs and impressive detail on a small fly.

The company estimates that the single-player game--which has players driving across an open world from settlement to settlement fighting mutants, monsters and the government--will take roughly 20 hours to complete. Players will be able to customize their vehicles throughout the game, as well as engage in co-op multiplayer with a friend.

While id maintained its typical stance that the title will ship "when it's done," the company did reveal that the PlayStation 3 edition of Rage will arrive on one Blu-ray disc, whereas the other three versions--PC, Mac, Xbox 360--will come on two DVDs with a potential Blu-ray distribution for PC and Mac. Through the game's use of the recently unveiled id Tech 5, which CEO Todd Hollenshead claims will run equally well on any hardware platform, all four versions of Rage are targeted to run at 60 frames per second.

Check out all news from QuakeCon.

Download the HD Rage footage from FileShack to get the full visuals.

Get the Flash Player to see this player.