Take 2 Results
CNN Money's latest Game Over column takes a look at the latest earnings by Take 2, which were pretty damn peachy thanks to Grand Theft Auto: Vice City. Along with all the happy news also comes news that Take 2 is taking a charge on Duke Nukem Forever due to the game's many delays ("the risks associated with the extended development time caused us to re-evaluate the carrying value of this property"). HomeLAN Fed contacted Scott Miller over at 3DR though, and this doesn't have any effect on the game's development and Take 2 will still publish the game. In other news there's little chance Max Payne 2 will be out this year, and the next Grand Theft Auto is not expected until 2004 either.
70 Comments
The reason Take2 did this is that it's a smart revenue management move: Take a markdown now while Vice City is super successful and overall revenues are sky high, then when DNF comes out it's 100% pure profit (because they took the write-down well before the game came out).
Genius.
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