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http://www.eurogamer.net/articles/2011-02-09-activision-kills-guitar-hero
Also may have killed DJ Hero.
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(WOW isn't going anywhere because Blizzard actually knows what the hell it's doing, but anyway.)
Don't forget that much of Activision's executive management these days comes from packaged-goods industries where the focus is on consistently selling (and indeed increasing sales of) the exact same products year after year. How do you move more units of laundry detergent or cheese crackers? Slap a new design on the box, claim something about it is "new and improved," and ship it out.
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