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on saturday morning at pax there is a 1hr "press only" time at pax from 9 to 10am. so the first batch of about 20 press guys come in to see the duke trailer that we show them first before the hands-on time.
we talk for about 5 minutes giving the brief history of wtf is going on before hitting play on the video as we have been for each presentation.
then we fire up the video named "duke_pax.mov" and it is a rick-roll instead.
20 dudes staring at us and not a single smile. it was like 40 eye balls worth of "FUCK YOU" all at once staring at us.
didnt work out. press not amused. :(
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ouch. can't say I disagree with the claptrap hate, most annoying comedic relief ever.
I have to applaud the ridiculousness of trying to prank the big DNF press reveal, even if it was something as played out as the rickroll. Think it could have been funnier with some old, horribly broken and unfinished footage of the game cut with some bits from the 2001 trailer. With generous amounts of lens flares, star wipes, and other terrible effects implying that's all Gearbox had done with it so far. If they were that serious though it probably would have only confused them.
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