LATEST CHATTY HEADER
Subscribe to Shacknews Mercury starting at $1/month!
Chrome Shack Community Guidelines Chatty Search
Scroll down to join the conversation.
New to Shacknews? Signup for a Free Account
Already have an account? Login Now
Subscribe to Shacknews Mercury starting at $1/month!
Chrome Shack Community Guidelines Chatty Search
Scroll down to join the conversation.
Pretty sure it's in their best interest to say anything will work.
Thread Truncated. Click to see all 8 replies.
My experience with market research tells me that if things get a little more flamboyant and less creative, users will revolt. I can't point out any Nielson research in specific off the top of my head, but in my own experience, I've seen that static advertisement types are completely ignored while interactive or covert advertisements can actually add positive affect to user experience.
Fact of the matter is that game development teams will use in-game advertisement for some time to come. Revenue is revenue. So, why not make these advertisements useful, beneficial, and as non-invasive as possible? In all, I'd say there is a happy medium between good usage of in-game advertisement and overuse. I think it's a good thing for everyone that researchers are trying to locate that point now, before advertisers run amok and destroy the fledgling industry.
The post has been reported. Thank you!
You must be logged in to post.
You must be logged in to post.