EA Play, Electronic Arts middle-finger to E3, has announced that it will be bringing the next installments of popular franchises to this year's event, particularly a new Star Wars Battlefront and Need for Speed.
Tickets for the three-day event, scheduled for June 10-12 in Hollywood, will go on sale on April 20 at noon ET / 9 a.m. PT. EA will be providing more information on how the ticketing process works as it gets closer to that date. If it holds true to last year's format, fans who can't attend will still be able to attend online by purchasing tickets that will grant them behind-the-scenes access and livestreams of all the new games.
Other titles that will be there will be the usual assortment of sports properties, including FIFA 18, Madden 18 and NBA Live 18. Other games are expected to be there, but EA is likely drawing out the announcement to entice more people to attend as the launch of ticket sales and the event itself draws closer. Maybe it will announce that the fix for Mass Effect: Andromeda's animations will be there as well.
EA has seen fit to finish EA Play 2017 before the official start of E3, although it will overlap with several of the planned press conferences, including Microsoft and Bethesda. EA will likely stagger its press conference to not step on any toes officially. Last year, EA Play's last day was still going as E3 opened the show floor. E3 runs June 13-15 this year at the Los Angeles Convention Center, and for the first time will be allowing the public to attend.