Chipotle Mexican Grill has jumped into the world of video games. Seriously. "The Scarecrow" is a new advergame for iOS devices that tells the story of a scarecrow and his journey "to bring wholesome food back to the people."
The game, developed by Moonbot Studios, takes place in a dystopian fantasy world where all food production is controlled by the fictional industrial giant Crow Foods. "The Crow Foods factory is staffed by scarecrows who have been displaced from their traditional jobs on the farm and are now relegated to working for the crows by helping them maintain their unsustainable processed food system," Chipotle describes.
Through tilt-based physics and optional touch controls, you'll have to dodge obstacles to save veggies, rescue animals, and plant crops. The game promises 20 levels across four different worlds.
You can download the game for free on the App Store. As an added incentive to play, Chipotle will be giving away free buy-one-get-one burrito offers to the first one million players that get at least three stars on each level of the game.