After pulling Deus Ex: Human Revolution off of their shelves, GameStop's drama is seemingly coming to an end today, with the company offering reparation to customers that purchased a copy of the game--only to find it had been gutted.
When publisher Square Enix offered a coupon for OnLive, a competitor of GameStop's own digital services, the retailer opened sealed copies of the game and removed the coupon from their inventory. Afterwards, they pulled the game entirely from store shelves. The very-public debacle comes to an end as customers are receiving apologetic e-mails.
An e-mail obtained by Joystiq details GameStop's plans to offer $50 gift cards and a coupon to those affected by this week's events.
Earlier this week, GameStop removed a competitor's coupon from standard edition PC versions of Deus Ex: Human Revolution, a recent release by Square Enix. We were not aware that the product box would contain this competitor's offer. We regret the events surrounding this title release and that our customers were put in the middle of this issue between GameStop and Square Enix, the publisher of this game. And for this, we are truly sorry.
For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience. Please bring in this email and your store receipt or order confirmation from GameStop.com and present it to a Game Advisor.
The gesture is quite extraordinary, as a $50 gift card covers the standard retail price of the PC version of the game. Considering GameStop's actions are likely legal, this move is technically unnecessary. Clearly, the company is hoping to attract some goodwill in one of its most disastrous PR weeks ever.